Why dermatologists say the order you apply skincare matters more than the products themselves

January 16, 2026

Many skincare enthusiasts often ask themselves why the application order of products is crucial, perhaps even more than the products themselves. According to dermatologists, the sequence in which you layer your skincare can significantly influence skin absorption and overall product efficacy. Applying skincare in the correct order can maximise the potential benefits of each ingredient, ensuring that your skin extracts all the nourishment it needs while minimising the risk of irritation or adverse effects. During the morning and night routines, each step plays a vital role, from the initial cleanser that preps your skin to the sunscreen that protects it from harmful UV rays. It’s not merely about what products to use, but rather the strategy behind how to use them.

The journey to optimal skin health requires meticulous attention to detail, particularly when layering products. Dermatologist Sean McGregor emphasises that applying products from thinnest to thickest enables effective penetration. This layered approach helps prevent the thicker creams from blocking more fluid formulations, allowing active ingredients, such as serums, to penetrate deeper into the skin. For example, if a rich moisturiser is applied before a lightweight serum, the latter’s absorption can be compromised, undoing its intended benefits. Achieving a flawless routine means understanding not just the products, but their synergistic relationship as they work together on your skin.

The Importance of the Correct Application Order

Establishing the right order for your skincare routine should begin with cleansing. Both morning and evening routines demand a good cleanser to remove impurities and allow subsequent products to perform optimally. Following this, serums packed with beneficial actives are essential and should be applied next. Dermatologists recommend focusing on using one serum at a time to avoid confusing your skin’s pH balance. For morning use, a vitamin C serum can amplify your sunscreen’s protective qualities against damaging UV rays, while retinols and retinoids are best reserved for nighttime, aiding in cellular turnover and reducing the appearance of fine lines and spots.

Moisturisers are indispensable in both routines, serving to lock in hydration and prevent moisture loss. After moisturisation, the final step in the morning is the application of a broad-spectrum sunscreen, crucial for safeguarding the skin from UV damage. Many overlook this but using sunscreen daily is one of the best strategies for maintaining long-term skin health.

Common Missteps in Skincare Application

Additionally, products like toners might not be necessary for everyone. They often promise pore minimisation, yet retinols could achieve the same preparatory effect for your skincare without the risk of irritation. When considering spot treatments, it’s best to apply them strategically in your routine after cleansing, being mindful of their potential to heighten sun sensitivity.

Streamlining Your Skincare Approach

In an increasingly complex beauty landscape filled with an array of products, dermatologists recommend simplifying skincare regimens. The goal should be to use gentle products with fewer ingredients, thereby decreasing the chances of irritation and allowing the skin to thrive. This focused approach not only enhances absorption but also boosts the long-term health of the skin.

Moreover, minimising the number of new products introduced concurrently reduces the likelihood of adverse reactions, such as contact dermatitis. Skincare routines should be individualised, taking into consideration personal skin types and concerns. Regular assessments with a dermatologist can refine these routines, paving the way for effective skincare strategies tailored specifically for diverse needs and achieving the healthiest skin possible.